You already have the community. We help the right people in it find each other.
want understands what each guest or member is looking for right now, then connects them with the relevant people, small groups and activities already inside your community. Better connections for them. A more valuable community for you.
Proximity isn’t connection.
You've done the hard part: the people are already there. But directories, group chats and event calendars create access, not relevance. People are left to work out who's worth meeting on their own, and most never do.
in the building, and a solo traveller who knows none of them.
at the same gym for a year, without one familiar face to grab a coffee with.
whose members mostly speak to the people they arrived knowing.
Others help people see who’s there. want answers a different question: who is relevant to me, right now, and what should we do next?
From “I don’t know anyone” to a plan, in a few minutes.
Two experiences: a light, mobile-web journey for your guests or members, and a simple view for your team. Everything else, we run with you.
- 01
Scan or tap
A co-branded link or QR code in the journeys you already run: check-in, the joining email, your member portal. Nothing to download.
- 02
Tell Robyn
Robyn, want's connection concierge, asks one good question, like “what would make your membership better?”, and a follow-up if needed. Context, not a profile form.
- 03
See what's for you
A few people, small groups and activities already happening in your community, each with a clear reason why. Not a feed. Not a directory.
- 04
Actually meet
Mutual interest becomes an introduction. An activity becomes a plan. A quick reflection afterwards teaches Robyn what worked.
Consent first. Nobody is suggested to anyone unless they’ve opted in, there’s no open directory, and every introduction needs a yes from both sides.
One connection layer. Tuned to your community.
The same intelligence adapts to why people are there: a few nights on the road, a routine that could become a friendship, or a network that should feel usable.
“You already have the guests. What if the right ones found each other?”
A solo traveller can be surrounded by a hundred other guests and still know nobody. Common rooms, bar nights and group chats create access. They don't make sure a guest finds the people who want the same kind of trip.
“Help me find people I'll enjoy spending my limited time with.”
- Pre-arrival email
- Check-in QR
- Wi-Fi landing page
- Your existing app
- A social experience you can market, especially to solo travellers
- Personalised routes into your dinners, tours, bar nights and partner activities
- More participation in the experiences you already run, and the paid ones you'd like to sell
- A live read on what guests actually want while they're on property
Guest experience, activity participation and ancillary revenue
Not an algorithm. More value from the community you've already built.
You've invested in bringing the right people together. want makes sure they actually find each other, and shows you what they want next.
Connect
01Relevant one-to-one introductions and small groups.
For youBelonging, a better member experience and a community people talk about.
Activate
02Routes people into the events, classes and plans that fit what they want.
For youFuller activities, better use of your space and programming, and a route to paid experiences.
Understand
03Aggregates what people are asking for, without exposing private conversations.
For youCommunity insight for programming decisions, and visibility of unmet demand.
Learn
04Uses accepts, declines, attendance and reflections to improve.
For youA connection layer that gets more useful the longer it runs.
See what's happening in your community.
One simple view that answers three questions: who's active, what's available, and what's happening.
- Community
Who's been invited, who's active, and how people are opting in.
- Activities
Add your events and experiences, with capacity and booking links. Robyn routes the right people to them.
- Insights
Activation, introductions, joins, reflections and the top things your members are asking for.
- Meet people after moving here34%
- Someone to train or run with27%
- Low-key social plans21%
- Professional introductions11%
- Something else7%
- Sunday run club46/50
- Saturday coffee after class31/40
- New members' social24/30
Aggregated signals only. Individual conversations with Robyn are never shown to operators.
Designed around trust, because your reputation is on the line too.
Opt-in, always
People choose to take part. Nobody appears in an open directory, and introductions only happen when both sides say yes.
Relevance over browsing
A handful of good suggestions with a reason for each. Less choice, not another feed to scroll.
Insight without surveillance
You see aggregated demand and outcomes. Your members' private conversations with Robyn stay private.
Your community stays yours
Each organisation's data is kept separate. Your members are never suggested to another organisation's community.
Measured in the real world
We measure introductions, plans and attendance. Time spent in an app isn't the goal.
Agreed up front
Before any pilot goes live we agree what's collected, how long it's kept and who can see it, in a simple data processing agreement.
Try it with a real cohort. We do the heavy lifting.
We're opening a small number of founding pilots across hostels, fitness and wellness, and private members' clubs. The goal is simple: see whether better connection moves the numbers you care about.
- A named owner on your team
- A link or QR in the right member or guest journey
- A launch window that suits you
- Your events or activities calendar, if you have one
- 1Week 0
Set up
We build your co-branded entry page, load your activities and agree the one or two outcomes that matter most to you.
- 2Weeks 1–4
Live
Members or guests opt in and Robyn starts connecting them. We run it alongside you, review quality and check in weekly.
- 3Week 5
Results
A clear report on opt-ins, connections, participation and your KPI. Then we decide together whether to continue.
- Request a pilot
Starts with a link. Grows with you.
No waiting on your engineering roadmap. The pilot runs on a simple link, and deeper integration comes only once it's proven its worth.
want-hosted mobile web
A co-branded link or QR. Live in days.
Your brand + single sign-on
Members arrive already signed in.
Inside your app
Embedded where members already spend time.
API
Your experience, want's connection intelligence.
Do members or guests need to download an app?
No. The experience runs on mobile web, reached from a link or QR code in a journey you already have: a pre-arrival or joining email, a check-in desk, your Wi-Fi page or your existing app.
Isn't want a dating app?
want started as a consumer app for intentional connection. want for Communities uses the same connection intelligence, but it's built for friendship, belonging, shared activities and professional introductions inside your community. Dating features aren't part of it.
What does the pilot cost?
Nothing. The 30-day pilot is free for up to 100 members or guests. At the end we'll share the results and, if it's worth continuing, agree simple pricing based on the size of your community. There's no obligation.
How much work is it for our team?
Very little. Nominate an owner, agree a launch date, put a link or QR code in one or two places, and share your activities calendar if you have one. We set everything up and run the pilot with you.
Who is Robyn?
Robyn is want's connection concierge: a conversational guide that listens to what someone is looking for, then suggests who to meet and what to do. During pilots, the want team also reviews suggestions to keep quality high.
How do you handle privacy and member data?
Taking part is opt-in, and there's no open directory. Introductions need a yes from both people. Your team sees aggregated insight, not private conversations. Each organisation's data is kept separate, and we agree what's collected and how long it's kept in a data processing agreement before launch.
Do we need to integrate with our booking, CRM or member systems?
Not for the pilot. If it works for you, we can move to your branding and single sign-on, embed inside your app, or connect via API.
We're not a hostel, gym or club. Is this for us?
Possibly. Coliving, coworking, retreats, campuses, conferences: anywhere a group of people shares a place but struggles to find the right people within it. Tell us about your community.
Let's see what happens when the right people meet.
Tell us a little about your community. We'll reply personally to set up a short call, show you the experience with your branding, and shape a pilot around what matters to you.
Prefer email? team@want.london